Questions, answered
Straight answers before you commit
What is a fractional CMO?
A fractional CMO is a senior marketing executive who leads your marketing part-time instead of full-time. (NO big salary, healthcare, 401k, severance package.) You get C-level strategy, leadership, and accountability — knowing that the burden of marketing is off your plate. I plug into your business, set the plan, and drive it with your team or mine.
How long is a contract?
Most engagements run three to six months. That's enough time to diagnose what's working, reset the plan, and start seeing real results — without locking you into a year-long commitment.
What does a fractional CMO do for a manufacturer?
I connect marketing strategy with your sales process: clarify your positioning, align sales and marketing, lead your team or outside resources, and manage campaigns that fill the sales funnel and nurture leads. For manufacturers, that means marketing built around technical buyers and long sales cycles — not random activity.
What if I don't have a marketing team?
That's common, and it's part of the job. I'll source and build the right team for your goals, or find and manage the right outside resources — so you're never left holding a strategy nobody can execute.
Should I fire my marketing agency?
Not right away. Let's retrieve your assets and intel first — you've paid for that work, and I'll want to see it before we reset anything.
How much is a fractional CMO?
$12,500 per quarter — with 20+ years of experience to expedite the go-to-market process and deliver results.
Can I extend the Fractional CMO contract?
Of course. I'll stay embedded as long as you need me.
What if I don't need a fractional CMO?
You do. Don't let the title scare you. I work with companies your size — and you'll discover what you were doing right and wrong, plus leave with a roadmap for the future.
